Branding

Wellness by Elisabeth

BUSINESS IDEA

“Wellness by Elisabeth” is a beauty salon, where wellness is the main focus. The company offers tilt extension, nail design, microblading and teeth whitening of high quality.

NAME

We focus on the customers inner self, rather than their appearance. The name Wellness embraces current products and services, and also gives Elisabeth the opportunity to expand her product portfolio in the future.

TARGET GROUP

Independent men and women, from the ages of 20 to 50. Currently living in Stavanger, Norway. They take an important step in the direction of self improvement. Their goal is to look and feel good.

DESIGN

The visual identity is strong, elegant and confident – like a lion.

LOGO

A quality stamp that embraces royal aesthetics with a modern twist. The square shape is a consistent element in the design.

COLOURS

The colours are inclusive, powerful and gives an edge to an elegant and subtle look. It creates both a masculine and feminine atmosphere.