Campaign
BilbonusNow we fix car insurance
Concept
Now we fix car insurance
If P&C Insurance have changed the bonus rules for all of their insurance for cars, trucks and motorcycles. The change means that you now get a maximum of 10 % loss of bonus if you should be so unlucky to get an injury. Simpler, cheaper and more fair insurance. This campaign is a collaboration between If P&C Insurance, Anorak and RED Media Consulting.
News
The competitors follow If, changing the car bonus scheme
Last autumn, If Insurance scrapped its old car bonus scheme, and it has triggered a real bonus landslide in the industry. Since then, DNB and Gjensidige have followed, with promises that you can crash without losing bonus at all.
Read more (Norwegian article)
