Sjøen for alle

Sjøen for alle (translated: sea for everyone) is the biggest boat exhibition i Norway, which is held in Lillestrøm. The exhibition stand for If P&C Insurance was a collaboration between three ambitious designers from If Inhouse and two amazing carpenters. Alongside art director Natali Lardier and digital designer Morten Hauge we created a concept for the exhibition – authentic boathouse.​​​​​​​